2004 Diesel Forecast Advertising
Program
Corland Publishing offers a variety
of sponsorship opportunities for
companies looking to build a presence
in the diesel market. Banner ad
placement provides direct visibility
to Diesel Forecast’s readership,
and drives traffic to an advertiser’s
website, helping educate and inform
the diesel economy target market
about key products and services.
Ad
Types
Advertisers
can choose from a variety of different
ad slots, and several different
ad configurations. The two most
common configurations include:
Masthead
banner ad: Placed at the top of
the page, this 468x60 pixel ad can
be configured using JPG, GIF or
Flash formats for maximum visibility
and impact.
Vertical
ad: These ads appear on the side
of each page on the Diesel Forecast
website. At 160x600 pixels, they
offer a superior footprint for more
complex animations and messages.
Advertisers can use JPG, GIF or
Flash formats.
Ad
Position
Diesel
Forecast offers several different
placement schemes, each with its
own benefits in terms of visibility
and message position. Different
slot configurations include:
Front
Page: Advertisers get the most
traffic and highest visibility on
the front page.
Department
Page: Advertisers can choose
to focus on particular target audiences
by choosing an individual department
to place their message.
News
Briefs Page: Advertisers see
high visibility and high repeat
usage with an advertisement on this
page.
Wire
Reports Page: Ads on wire reports
allow companies to gain visibility
during key marketing and media push
programs.
Feature
Article Page: Advertisers see
high, short-run visibility with
a lower cost by targeting feature
articles.
Rotation
& Exclusivity
All
ad slots place new ads for an individual
slot based on each page load. This
means each user will see a new ad
each time they access or return
to a page.
Corland
Publishing offers exclusive “time
runs” for each ad position
highlighted above. Advertisers can
block out a specific position in
increments of 30 days, anchoring
their ad in a specific slot during
that time period.
Sponsorship
Programs
Corland Publishing also offers customized
sponsorship programs for advertisers
who need to extend a more comprehensive
and complex message to Diesel
Forecast’s readership including
online content and hyperlinks from
sidebars, menus and other areas
throughout the site.
Traffic
and Reporting
Diesel
Forecast provides advertisers with
monthly traffic reports, including
number of page views for their ad,
and the number of clickthroughs
to their website. Overall demographic
reports on number of registered
readers and their segments are provided
to advertisers on an annual basis.
For
information on pricing for online
ads in Diesel Forecast, please
send an email to ads@dieselforecast.com.
If
you are prepping an ad, and need
confirmation on specifications,
please send an email to rob.cleveland@iconicweb.com
for details. |
